Connect Marketing with the Entertainment Industry
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The entertainment industry is just as influenced by weather as the general population, on the big screen or small screen. To realistically portray weather in series or convey accurate information regarding meteorology, an expert in meteorology is needed. A professional who can explain weather conditions and weather phenomena, advice in proposal planning, supervision, commentary dialog creation or quiz productions to mention a few examples.

In recent years, with the increase in abnormal weather affecting everybody globally, weather depiction in the entertainment industry has increased.
Entertainment product can also benefit from collaborating on a promotional campaign with Japan Weather Association using the familiarity of weather information to connect to the consumers.
The entertainment platform has also become an important stage to raise awareness of disaster mitigation measures, and through social contribution, continues to encourage the general public to stay safe and be on top of safety precautions.

Other case studies can be found here:
・A project to support the movie “Blue Thermal”! Learn with Mayu Hotta what “Blue Thermal” is.
・[Quiz] A collaboration project with the movie “Laid-Back Camp ” ! Kimiko Naraoka, a certified weather forecaster, takes on a camping trivia quiz!

Case studies

khara inc. x JWA 【Disaster Mitigation Instrumentality Project】

In cooperation with khara Inc., we have produced an Evangelion-inspired disaster prevention pamphlet called 【Disaster Mitigation Instrumentality Project】 based in the style of Evangelion. The pamphlet contains useful information on disaster mitigation, such as how to prepare in advance, how to respond in a crisis, and disaster mitigation preparatory actions that you can do right now.
Evangelion relates with disasters and disaster mitigation especially during the depiction of the global-scale catastrophe Second Impact in the series. The pamphlet aims to attract people’s attention to disaster prevention and save as many lives as possible in the event of a disaster, through a design that evokes the world of Evangelion. Using the popularity of Evangelion to send out lifesaving information wide and far, to as many groups in society as possible.

Download pamphlet here

Related News

Japan Weather Association collaborates with Director Makoto Shinkai’s latest film “Weathering with You” ~ Weather forecast media “tenki.jp” releases video content for six consecutive weeks starting June 28th ~
https://www.jwa.or.jp/news/2019/06/6520/

Japan Weather Association cooperates in planning the “Weathering With You” exhibition
https://www.jwa.or.jp/news/2019/08/7591/

“tenki.jp” collaborates with the movie “Blue Thermal”
– Special content will be released for two consecutive weeks starting from February 25th –
https://www.jwa.or.jp/news/2022/02/15917/

“tenki.jp” collaborates with the movie “Laid-Back Camp△ ”
– Answer all camping trivia quiz questions correctly to win camping goods –
https://www.jwa.or.jp/news/2022/06/17082/

We will provide a disaster mitigation pamphlet titled “Disaster Mitigation Instrumentality Project” on the EVANGELION CROSSING EXPO
https://www.jwa.or.jp/news/2022/07/17303/

“tenki.jp” collaborates with the TV anime “Golden Kamuy”
– From Monday, October 3rd, the Hokkaido weather page will will feature a special design inspired by anime for two weeks –
https://www.jwa.or.jp/news/2022/10/17996/

“tenki.jp” collaborates with director Makoto Shinkai’s latest work Suzume
– Starting from Monday, November 7th, the tenki.jp homepage will feature a special design inspired by the film for three weeks –
https://www.jwa.or.jp/news/2022/11/18165/

Related Links

Collaborate with [tenki.jp], Weather Forecasting Media