When Marketing Influences Actions・Weather-related Advertisements
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Japan Weather Association supports marketing that promotes positive habitual changes for consumers through weather information.

Weather influences everyday decisions, from outfit choices to the postponement of plans. By utilising weather information, we can anticipate the consumer’s movements and strategically connect it to purchasing activities. JWA offers a comprehensive support package, this includes providing information, proposal planning, advertisement distribution, creative production, and social media PR.

Case studies

West Japan Railway Company (JR West)
"If it rains, visit the WESTER portal site and get a discount on ICOCA ! ~Points redemption campaign @ Ekimarche Osaka~"

A digital stamp rally project utilising weather information. This initiative allowed participation to receive special benefits, but only on days when the weather forecasts predicted rain, as these days often has the least customer traffic for stores and shops. The project was developed to encourage more people to go out and shop on rainy days as well.
Promotion Period: June 10 (Fri) – July 10 (Sun), 2022.

■ PORTO Inc. "Weather Index Connects Sponsored Advertising "

Weather forecasts, Heatstroke risk forecast, laundry drying index or other convenient indexes are displayed on a digital signage. Then depending on recent weather conditions or index content, different advertisement can be tailored to be integrated with this essential real-time information, allowing a more effective product and service promotion compared to traditional advertising

Related news

A first in Japan! A digital stamp rally in collaboration with the Japan Weather Association’s weather forecast will be held!
“If it rains, visit the WESTER portal site and get a discount on ICOCA!
~Points redemption campaign @ Ekimarche Osaka~”
https://www.jwa.or.jp/news/2022/06/16807/

Japan Weather Association × PORTO The launch of ‘weather index-linked sponsored ads’ for digital signage that simultaneously broadcasts index information and product ads.
~ Check the most suitable index information for each time on the go! ~
https://www.jwa.or.jp/news/2021/08/14062/

Japan Weather Association starts providing weather forecasts on in-train digital signage for JR West’s ” WEST Vision”
https://www.jwa.or.jp/news/2017/03/4453/

Related Links

Advertising on the weather forecast media ” tenki.jp “