Weather Information in the Public Space (digital signage)
Services

Support Enhancing the Attention and Value of Digital Signage Using Weather Forecasts, Known as Attention Grabber

After conducting detailed interviews regarding the installation locations, purposes, and target audience of digital signage, we go beyond merely providing data to create customized weather forecast displays tailored to our clients’ needs. Depending on various usage scenarios of digital signage, we offer content with customized tones and designs. Alongside general weather forecasts and pinpointed forecasts, JWA also provides a wide range of index information and seasonal information relevant to daily life, released exclusively by JWA.

Features

①Full support in the planning and production stages of weather forecast screens for digital signage
We conduct a one-stop process from planning and designing to editing weather forecast programs, while asking in detail about the installation location, purposes, and the audience demographics of the digital signage. We create a wide range of creative content, not only limited to general weather forecasts but also including disaster information and index information. This, enables customers without production know-how or resources to broadcast high-quality programs.

②Real-Time content in a complete package
Real-time content attracts a lot of attention, though it also requires continuous work and frequent data updates. JWA has solved this by delivering a complete data package, providing the most current weather information in real-time. This way, broadcasting high-value content is possible without increasing the cost for the customer.

③Attention grabbing content contributes to higher viewer ratings
As weather information is something everybody uses and needs in their daily life, regardless of age, gender, or nationality, broadcasting weather content will attract a lot of attention, contributing to higher viewer ratings for the digital signage itself.

④ Advertisement supported content
Advertisements can also be included on the forecasting screen itself. By creating content combining weather forecast as the attention grabber with a product advertisement, the product will automatically fall into view, increasing the exposure of the product. With this, the digital signage owner can earn advertisement revenue while broadcasting weather forecasts.

Previous Works

■ JR East Marketing & Communications, Inc. (JR Higashi Nihon Kikaku). "Train Channel "

■ Central Nippon Expressway Co., Ltd. / East Nippon Expressway Co., Ltd. "ドラキャス (Dorakyasu) - driving weather forecast - "

■ LIVE BOARD, INC, digital billboard " LIVE BOARD "

■ IRIS Co., Ltd. Taxi and signage media " Tokyo Prime "