Visual Content Creation for Weather Information
Services

Our customers create a variety of unique services, so Japan Weather Association provides a variety of weather forecasts to accompany. Through the use of weather information, we aim to add new value to the customer’s service.
JWA provides weather forecasts and weather information for our customer’s various services.

The information JWA provides is not limited to general weather forecasting, our expertise reaches into many industry branches, such as index information for everyday life, video content, and leisure activity information. With this spectrum, JWA offers a full in-house service for customers who would like to utilize the many opportunities weather has to offer. From offering solutions in selecting weather information fitting for the customer’s need and criteria, how to then best utilize this information, and lastly marketing support using weather information.

Recommended if:

• Weather has a connection to your service, but you don’t exactly know what kind of weather information is the right one for you
• Want to express the weather information in an easily comprehensible way
• Are unfamiliar with all the different ways of utilising weather information
• Want to use weather information for promotion and marketing

Methods of provision

• For weather information: Provided via API, FTP, etc.
• For Ad creative: Video and image formats.

Case studies

NTT Resonant Inc.

[goo] is a Japanese web portal operated by NTT Resonant Inc. The portal has provided weather information distributed by JWA since 1998.
The portal has a wide variety of selections available, nationwide weather forecast, weather maps, seasonal information and weather-related disaster mitigation information. goo also provides informative videos about weather, where certified weather forecasters explain weather-related and meteorological phenomena.
JWA take pride in always improving our services, making them easy to understand and to enchant the user’s experience.
Website: https://pr.goo.ne.jp/goo/1998/703/

Izumo Kankou Association

Izumo Kankou Association is a tourism association providing information about the city of Izumo in Shimane Prefecture. Situated on the western coastline of Japan, the sunset over the Sea of Japan is said to be particularly beautiful.
The Sunset Index was developed to forecast the visibility of the sunset, and how the weather will affect the view.
Using unique logic and method based in meteorological data, thus giving tourists and locals alike the best opportunities to see the sun setting over the Sea of Japan. The index is published on the websites of Izumo Kankou Association and other websites for the purpose of regional revitalisation and tourism promotion.
Website: https://www.izumo-kankou.gr.jp/sunset/4849

Read more about new solutions using weather information here.
Content Media Marketing, SNS Support
When Marketing Influences Habits・Weather-related Advertisements
Developing Weather Content to Enrich Your Daily Life

Related Press Releases (In Japanese):

Meiji and Japan Weather Association’s “Meltykiss Forecast” Launched
– Forecasting the best days to enjoy “Meltykiss” based on the relationship between optimal temperature and the chocolate’s signature melt-in-mouth texture.
https://www.jwa.or.jp/news/2022/10/18084/

Japan Weather Association develops “Heattech Index” and “Heattech Front”
-Proposing the best types and timing for UNIQLO’s innerwear to ensure comfort based on felt temperatures, outerwear requirements by temperature, and more-
https://www.jwa.or.jp/news/2022/09/17920/

A first in Japan! A digital stamp rally in collaboration with the Japan Weather Association’s weather forecast will be held!
If it rains, visit the WESTER portal site and get a discount on ICOCA!
– Points redemption campaign @Ekimarche Osaka –
https://www.jwa.or.jp/news/2022/06/16807/