Utilise weather information to support content marketing and SNS (social media services) communication for companies and brands.

Weather information is updated on a daily basis and is an essential part of daily life – an infrastructural piece of information, so to speak. By utilizing this weather information JWA plans to develop and produce more original content to draw the interest of target users. As weather is ultimately connected to us in some way or another, so any service pr product can easily be connected to some weather data, making it easy to customize accordingly and for viewers to relate to.

PROJECTS

UNIQLO Co., Ltd.:【HEATTECH Index】 & 【HEATTECH Seasonal Forecast】

Overview:
UNIQLO and Japan Weather Association developed the original HEATTECH Index and HEATTECH Seasonal Forecast by combining with UNIQLO’s knowledge of HEATTECH wearing patterns and trends.

Nestle Japan Ltd. :【Iced Coffee Index】

Overview:
By combining JWA’s content creation technology based on meteorological data and forecast information, and Nestle’s knowledge and insight into common situations where iced coffee is consumed, we have developed the [Iced Coffee Index], which indicates when iced coffee tastes the best according to the weather conditions.

Meiji Co., Ltd:【MeltyKiss Forecast】

Overview:
Based on the relationship between the optimal temperature and the “melt-in-the-mouth” experience, the secrets to the deliciousness of the winter-limited Meltykiss chocolate, the MeltyKiss Forecast was created to show customers an even more delicious taste of chocolate. Depending on the temperature, the forecast recommends days where the optimal temperature gives you the optimal taste of MeltyKiss chocolate.

#メルティーキッス予報 です📡🍫
本日、北海道全域が超食べごろです😲✨
お住まいの地域の予報をお見逃しなく❣️#コート着てチョコレート買いに行こhttps://t.co/Xz7uQNDZNQ pic.twitter.com/QtdpGOy8NX

— 明治メルティーキッス【公式】 (@meltykiss_cp) October 18, 2022

Meltykiss Forecast SNS post

Nippon Television Network Corporation: Sorajiro’s Twitter account

Overview:
JWA provide weather content, photos to videos, and more, to be posted on the NTV [Weather & Disaster Prevention] Sorajiro (@ntvsorajiro) account on X. With the support that only a weather company keeping one eye at the sky at all times can provide, we helped their SNS operations with timely and trending topics.

【東京都内でもハロが出現！】
空の高いところに薄雲が広がっていて、西日本から東日本の広い範囲でハロが出現しやすい状況になっているよ！太陽光を直視しないように気をつけながら、みんなも探してみてねー！
（写真：日本気象協会提供） pic.twitter.com/2PCOJ5qrqH

— 日テレ【気象・防災】そらジロー (@ntvsorajiro) June 1, 2022

池袋が…！！！

飲み込まれるぅぅぅ☁️☁️☁️

みんな、今朝の雨はすごかったね
大丈夫だったかな？

（映像提供:日本気象協会） pic.twitter.com/yXMyFytU6v

— 日テレ【気象・防災】そらジロー (@ntvsorajiro) December 1, 2021

 

Related News:

Japan Weather Association develops “Heattech Index” and “Heattech Front”
– Suggests the type and time of UNIQLO innerwear to wear comfortably based on perceived temperature and outerwear wearing conditions depending on the temperature –
https://www.jwa.or.jp/news/2022/09/17920/

Japan Weather Association releases another new lifestyle index, the “Iced Coffee Index”
– When and what iced coffee will taste the best according to meteorological data –
https://www.jwa.or.jp/news/2025/04/26880/

Meiji and Japan Weather Association’s “Meltykiss Forecast” Launched
– Based on the relationship between optimum temperature and the deliciousness of “Meiji Meltykiss” “Meltykiss” announces best days to enjoy the taste.-
https://www.jwa.or.jp/news/2022/10/18084/

Japan Weather Association releases “Airism Innerwear Index”
– Information on the recommended level of Airism innerwear based on predicted perceived temperature and sweat rate-
https://www.jwa.or.jp/news/2022/06/16764/