Ad Creative Planning and Production of Weather Contents
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Japan Weather Association leverages its long-standing expertise in communicating weather information and provides Ad creative planning and production tailored to various media platforms.

Weather information is something we often check quickly yet expect to understand instantly. Whether it’s in the morning, at night, or before heading out, it must be clear, concise, and easy to absorb. This is why our weather forecasts are created to be easily comprehensible and informative. Utilising our years of experience and expertise in communicating weather information, tailored to different media platforms, JWA is ensuring that the weather forecasts are both engaging and informative.

Case studies

JR East Marketing & Communications, Inc. 【Narita Express Weather Forecast】

For the express train connecting Tokyo Metropolitan and Narita Airport, the Narita Express, a weather forecast program inspired to give off a [Premium] feel, the Narita Express Weather Forecast was created. Incorporating a world map similar to a satellite imagery, created the reminiscent of looking at the world from above.

JR East Marketing & Communications, Inc.【TOKYO MARU-VISION】

TOKYO MARU-VISION, are signage boards installed inside the Marunouchi North and South Domes of Tokyo Station.
The station is sometimes nicknamed the “Gateway to Japan” due to the many short- and long-distance train, shinkansen and bus connections departing from Tokyo Station.
The station is a melting pot for both domestic and global visitors, multilingual support, modern station appliances, and a modern twist to the map representing global weather forecasting, using only dots.

Evangelion x Japan Weather Association 【Disaster Mitigation Instrumentality Project】

Designed to evoke the world of Evangelion, this disaster awareness pamphlet 【Disaster Mitigation Instrumentality Project】compiles essential information on disaster preparedness, emergency response, and immediate mitigation actions has successfully increased the public’s interest in disaster mitigation and encouraged proactive actions amongst a wider audience.

Uniqlo Co., Ltd. "Heattech Index" Creative Ad placement on tenki.jp

When UNIQLO and Japan Weather Association jointly developed the “Heattech Index,” the JWA main forecasting platform, tenki.jp, used creative advertisement placements to increase the hype surrounding the collaboration. Creating for a while a combined weather forecasting platform and clothing index platform as one, receiving the attention from many people.

Related Articles

Digital signage content attracts attention with weather information and index information closely related to daily life

Related News

We will provide a disaster mitigation pamphlet titled “Disaster Mitigation Instrumentality Project” on the EVANGELION CROSSING EXPO
https://www.jwa.or.jp/news/2022/07/17303/

Japan Weather Association develops “Heattech Index” and “Heattech Front”
-Proposing the best types and timing for UNIQLO’s innerwear to ensure comfort based on felt temperatures, outerwear requirements by temperature, and more-
https://www.jwa.or.jp/news/2022/09/17920/